Good or bad, videos can spread online faster than you can blink an eye. Social media has allowed everyone to spread videos far and wide, and businesses are no exception.
As a business, you want your video to go viral for good reasons. The last thing you want is a video tied to your business to go viral because of something your company did wrong or employee misconduct, like the recent viral video showing a Wendy’s employee taking a bath in the kitchen sink.
If you want to get your business out there, use these tips for how to make a viral video.
1. Don’t Reinvent the Wheel
Instead of creating a video and hoping it goes viral, figure out what has worked for other viral videos. There’s no sense in reinventing the wheel. Only a small percentage of videos go viral, so study what they have in common.
You’ll want your video to be unique, of course, but you can still follow some of the basics that other videos contain.
2. Follow the Formula
A formula that you can follow to create a viral video includes identifying a problem, creating a video that “exaggerates” the problem to bring attention to it, and then provide a solution.
Check out these videos for some examples of presenting problems and convincing viewers that you are the solution to the problem.
3. Keep It Short
You have a short time to catch a viewer’s attention with your video. Keep it short and sweet. People will lose focus quickly, so longer videos are not necessarily better. The optimal length will vary based on where you are posting the video.
Facebook videos should be around 30 to 45 seconds, while YouTube videos lend themselves to a longer time frame.
4. Make Sure It Resonates
Your video needs to be relevant and resonate with your audience. The most successful viral videos incite some emotion in your viewers, whether that be motivation, sadness, empathy, humor, or happiness.
If your video incorporates some emotional component, it will resonate with your audience and stay with them long after the video is over.
It will also make them more likely to share the video, which is what you want to happen.
5. Have a Strong Promotion Strategy
Creating a video and hoping it goes viral isn’t enough. You need to have a strategy for promoting your video. First, make sure to optimize it for SEO purposes, with the relevant keywords in the title and meta description. Then, post this to your blog page or website homepage.
Once posted, you can share it across social media platforms, like Facebook, Instagram, YouTube, and other relevant sites. The more viewers the better, as you’ll want your viewers to share it as well.
How to Make a Viral Video in 3… 2… 1…
Viral videos can be great marketing tools if done well. Now that you have some basics on how to make a viral video try your hand at one! If this all sounds overwhelming, we can help with your online marketing.
Contact us today to learn more about our services and how we can help promote your business.