The SEO industry is worth billions of dollars and is not going away anytime soon. In a world where even one change to Google’s algorithm has some people running for the hills, professionals are in demand.

Keeping your site on Google’s first page of results is crucial to your site’s success. Most people don’t go further than that. If you miss them, you miss business, and you lose money.

This is where the importance of auditing comes in. You need to check your site’s SEO optimization often or you could slip down the search rankings. No one wants that and you can’t afford that.

Yet what does a website audit involve? What should be on your website audit checklist? Read on and find out.

The Importance of Auditing Your Content

Content is king. If you’re not putting up regular, high-quality content, you’re not going to get repeat visitors and you’re going to have a higher bounce rate. If you’ve not updated the site in a year or so, your rankings are going to suffer.

Conduct an audit of your content. Is your content still relevant and up to date for your business? Are you putting up interesting content at a regular rate?

If you answered no to any of the above, spend more time on your site’s content. Your site’s ranking depends on it.

Auditing Your Writing Style and Keyword Usage

While the importance of auditing your content cannot be underestimated, how your content is written and displayed is just as crucial. Good SEO content should be written like this article.

You need to have short paragraphs, no more than three sentences long and well-spaced. Long paragraphs might work in books but on computer screens? They look rough.

Keywords are also important here. Any content you have on your site should be targeting specific keywords that draw users to your site.

You can use various keyword research tools to find keywords with high traffic value and a lot of searches. Use these in your content, interspersed throughout all that you do. It might feel weird at first, but you’ll soon come to find it easy.

Auditing Links

Your site should not be a hive of broken links. You should go through your content regularly, discovering which links work and which are broken. If they are broken, then replace them.

Backlinking is important for SEO (especially links to your content), but broken links are frustrating. It’s better for your site to have no links than to have a bunch of broken ones.

Your readers will thank you.

Auditing Your Site’s Usability

Is using your site easy? You should ask customers and other people how easy they found your site to use. See if there is anywhere you can improve.

If your site is well-designed and the customer can navigate it easily, they’re more likely to come back.

The Importance of Auditing

If you don’t audit your site, the result is simple. Your site, however well-made it once was, will slip down the rankings. No one needs that.

The importance of auditing cannot be underestimated.

We can take care of it for you. Contact us at hello@contractorseo.ca and arrange a free audit for your site!